One of the managing director, cYrille Boinay, degree in Business Administration from the University of Applied Sciences in Fribourg, is the head of Business Development & Administration.
He is a career entrepreneur/intrapreneur who has founded and managed several start-ups (db skis, Graphics Network, Pearlwater). In addition, he has significant experience within the consumer goods branch with the Hess group, Underberg and fenaco.
Since the age of three, cYrille Boinay has been spending a significant time on snow with one or two boards. He crossed Africa from his hometown Bern to Cape Town, and South America from Ushuaia to Columbia by 4x4.
You can contact him here.
His product statement: “The bCores D200 finally stop this trend that bigger skis need to be heavier: this product simply changes the game.”