Discover flax in the city with Bcomp and LINEN INCREDIBLE!


LINEN INCREDIBLE! Flax in the City provides an opportunity to discover the linen of our European countryside in an urban setting. A temporary, ephemeral 1,000m2 field of linen flax will be installed in Paris and Florence.

As technical textile, linen is a composite material, a source of inspiration to  designers as they push the boundaries of contemporary furniture; used as a structural solution for new-generation goods. Bcomp as a natural fibre specialist, is using the advantages of flax with its smart technologies in their materials for the production of highly performing skis and snowboards, ski poles, bicycle parts and frames, skate decks, surf and kite boards, car bodies, design parts and music instruments.

The ISPO GOLD awarded ski Otwo from Stöckli is shown as an example in Paris and Florence during the exhibition.

Linen, environmentally sustainable – a plant of local agriculture and best grown here – Europe contributes 85% of the world’s production. Its ecological profile is much better than that of other natural fibers which consume a huge amount of water. Grown mostly in Europe’s Northwestern countries (Belgium, France and The Netherlands) and since long time in the Emmental of Switzerland, it needs neither irrigation nor fertilizer in these production zones. Naturally Green, linen is also an ethical product that contributes to maintaining the economic and social cloth of rural areas.

You can visit LINEN INCREDIBLE for free:

France |Paris, Place du Palais Royal|3 – 9 June 2013

Italie | Florence, Piazza Santa Maria Novella | 18 – 22 June 2013

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